There are several avenues that should be investigated and used when getting started in Internet marketing. Internet marketing is a powerful tool that can bring your services or product to people around the globe creating a huge market of consumers. Much of Internet marketing revolves around keyword searches and the resulting lists created from search engines. Understanding key word marketing is the first step to having a successful online career.To optimize your marketing you need to determine the keywords associated with your customer base or the desired market and how to get the most from them. To have your article of information appear at the start of search engine result list your marketing information will need to contain many keywords. The closer the keywords are to the actual search word and the frequency in which they appear in your article will cause your information to be appearing at the top of the list.There are keyword analysis services available, such as Wordtracker that can provide information on the most popular keywords currently used. The variations in keywords can also affect your search as using capitals can change the outcome of how often the word is used. You should try to include all the possible variations of a specific key word in your marketing to get the maximum results from that one keyword. Many times one keyword can have up to 4 variations, for example; internet marketing, Internet Marketing, internet markets, etc.You should also realize that when starting to use internet marketing the key is exposure and just getting your business or product information to as many individuals as possible. E-mail lists are a great way to spread the word as are frequent news letters that contain product information and special deals and services. You can also offer a special discount for the first purchase as customers always feel more inclined to make a purchase if the product is on sale. Free shipping is also a great incentive.To benefit from the internet you should submit marketing articles on your product or services to web directories. Selecting the correct category can cause your information to be viewed by the correct people or your carefully constructed marketing article can be lost into the wide world of information to only be viewed by a small amount of individuals.An easy way tot find the correct web directory category is to go to a web directories home page and type in the exact keyword for your interests. Then you should notice the category link under the first result listing. All of the top listings should be categories in which you want to submit your marketing articles. It is possible to determine whether the category is considered commercial or non-commercial. Some web directories to use is MSN Search, Yahoo search, and LookSmart directory.There are many other tips to use when getting started in Internet marketing but to be successful you need to understand all the ways in which you can utilize the internet to make the most money for your company. There are many articles available that can provide detailed information in successful internet marketing methods including common mistakes and tips to the trade.